Top Reasons Your Website Needs Schema
Search engine optimization is one of the most effective marketing strategies that you can focus on in today’s search reliant consumers. This strategy is meant to increase your online visibility through the search engine results by helping you achieve higher rankings. The fact is, if your website is not ranking high within the search engines, you are likely going to be missing out on a lot of potential traffic. In this article, we will be discussing how Schema can play a role in the overall success of your SEO efforts.
What Is Schema?
Schema is actually a type of data markup structure that all of the major search engine providers are looking to incorporate into their own algorithms. Thus, by effectively incorporating it into your own website, you should be able to then boost your SEO efforts by making your website much more appealing to the search engines. This ultimately works by generating different ‘snippets’ of your website that help the search engines crawl through and index the content on your website. This alone helps to get your website ranking higher within the search engine’s results. Because it can help to optimize your website’s ease of crawling, it can really help boost your organic traffic. Below, we will be going over some of the different benefits that you can get from implementing Schema into your website.
Benefits of Using Schema
1. Schema Enhances SEO Efforts
One of the main benefits that you are going to get with the effective implementation of Schema as discussed is the ability to really enhance your SEO efforts as a whole. When you utilize Schema for making your website easier to crawl through, you are going to help the search engines index and understand what the content on your website is all about. This alone can help your website rank better within the search engines and boost organic visibility.
2. Schema Improves Local SEO
Not only is it going to be beneficial for your SEO efforts in total, but more specifically it can help your local SEO efforts as well. Because it will increase the amount of structured data that you have within your website, it can make it much easier for the search engines to rank your website locally which might be even more important for the overall success of your business depending on what it is.
3. Schema Creates Snippets
When you implement a Schema markup on your website, Google effectively shows snippets of your website within the search engine’s results. For example, when you see star reviews under a page title in Google search, that is a snippet. Image previews may also come through in snippets. Google and the other search enginges use this information for the relevant keywords that your website is ranking for. Because of this, you will have ‘rich snippets’ making your website look better within the search engines which can help to increase your click-through rate considerably.
Overall, there are plenty of different ways Schema markup can help your website within the search engine ranks. Not only does it make your website much more appealing for the search engine’s algorithm, but it is going to increase click-through rates of organic traffic for related keywords and key phrases that you are ranking for because it makes your website look much more relevant to a potential visitor.
For assistance with updating your website to current industry standards, adding schema to your website and improving the lead generation capabilities of your website, contact us today using the form below.